{"id":134,"date":"2011-09-01T09:08:48","date_gmt":"2011-09-01T08:08:48","guid":{"rendered":"http:\/\/www.goesselgold.de\/blog\/?p=134"},"modified":"2023-11-22T17:44:47","modified_gmt":"2023-11-22T16:44:47","slug":"relaunch-bei-amazon-com-das-ende-der-navigation","status":"publish","type":"post","link":"https:\/\/www.goesselgold.de\/blog\/2011\/09\/relaunch-bei-amazon-com-das-ende-der-navigation\/","title":{"rendered":"Relaunch bei amazon.com \u2013\u00a0das Ende der Navigation?"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.goesselgold.de\/blog\/2007\/09\/das-ende-der-reiter-relaunch-bei-amazon\/\">Vor vier Jahren hat Amazon die Reiternavigation aufs Altenteil<\/a> geschickt, und jetzt kommt gleich die ganze (sichtbare) Navigation dran: Ein zun\u00e4chst eingeschr\u00e4nkter Besucherkreis sieht amazon.com nun so:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.goesselgold.de\/blog\/wp-content\/uploads\/2011\/09\/amazon-com.png\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"391\" src=\"https:\/\/www.goesselgold.de\/blog\/wp-content\/uploads\/2011\/09\/amazon-com-400x391.png\" alt=\"\" class=\"wp-image-135\" title=\"amazon-com\" srcset=\"https:\/\/www.goesselgold.de\/blog\/wp-content\/uploads\/2011\/09\/amazon-com-400x391.png 400w, https:\/\/www.goesselgold.de\/blog\/wp-content\/uploads\/2011\/09\/amazon-com-1024x1003.png 1024w, https:\/\/www.goesselgold.de\/blog\/wp-content\/uploads\/2011\/09\/amazon-com.png 1225w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n\n\n\n<p>Die seitliche Navigation ist nicht mehr zu sehen. Den Header beherrscht das riesige Suchfeld, und nur, wenn man mit der Maus \u00fcber die ziemlich unauff\u00e4llige Schaltfl\u00e4che geht, zeigt sich, in welchen Abteilungen und Bereiche man hier st\u00f6bern kann. Das wiederum ist aber zum Teil ganz sch\u00f6n aufw\u00e4ndig gestaltet:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.goesselgold.de\/blog\/wp-content\/uploads\/2011\/09\/amazon-com-submenu.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"231\" src=\"https:\/\/www.goesselgold.de\/blog\/wp-content\/uploads\/2011\/09\/amazon-com-submenu-400x231.jpg\" alt=\"\" class=\"wp-image-136\" title=\"amazon-com-submenu\" srcset=\"https:\/\/www.goesselgold.de\/blog\/wp-content\/uploads\/2011\/09\/amazon-com-submenu-400x231.jpg 400w, https:\/\/www.goesselgold.de\/blog\/wp-content\/uploads\/2011\/09\/amazon-com-submenu-1024x592.jpg 1024w, https:\/\/www.goesselgold.de\/blog\/wp-content\/uploads\/2011\/09\/amazon-com-submenu.jpg 1130w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n\n\n\n<p>Ziemlich radikal, aber passend, finde ich. Wer das nachmachen will, soll erst einmal eine mindestens so gute Suche wie Amazon bauen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nach vier Jahren baut Amazon erneut sein Navigation um \u2013 nun steht die Suche ganz im Zentrum.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,5],"tags":[],"class_list":["post-134","post","type-post","status-publish","format-standard","hentry","category-interface-design","category-webdesign"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4vRUO-2a","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.goesselgold.de\/blog\/wp-json\/wp\/v2\/posts\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goesselgold.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goesselgold.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goesselgold.de\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goesselgold.de\/blog\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":6,"href":"https:\/\/www.goesselgold.de\/blog\/wp-json\/wp\/v2\/posts\/134\/revisions"}],"predecessor-version":[{"id":481,"href":"https:\/\/www.goesselgold.de\/blog\/wp-json\/wp\/v2\/posts\/134\/revisions\/481"}],"wp:attachment":[{"href":"https:\/\/www.goesselgold.de\/blog\/wp-json\/wp\/v2\/media?parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goesselgold.de\/blog\/wp-json\/wp\/v2\/categories?post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goesselgold.de\/blog\/wp-json\/wp\/v2\/tags?post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}